MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online conten